Where It All Began
Super Toothbrush & Flossy Gal: The Battle Against the Sugar Bugs was created by a dental professional and mother who lived the daily brushing battle firsthand. Play and imagination changed everything.
How It All Began
Like many parents & caregivers, our founder experienced the daily and nightly battle of getting kids to brush their teeth and accept parental assistance. The tears, the resistance, the worry about future dental problems: it was exhausting.
During one particularly challenging teeth-cleaning time, inspiration struck. What if this could be fun? What if the toothbrush and floss could come alive? Our founder began to play, giving each tool a personality, a voice, and a mission. That moment changed everything.
Super Toothbrush was born: brave, strong, and ready to protect little smiles. Flossy Gal emerged as his fearless partner, nimble and determined. Together, they faced off against the Sugar Bugs, those sneaky villains who threatened healthy teeth everywhere. The characters were born! The daily battle transformed completely.
What started as playful bedtime theater became a beloved family ritual. The story grew richer with each retelling. The decision to share this with other families was clear. These characters and this story needed to reach every home and every practice that serves them.
Now, we're helping families transform their brushing routines, and we're just getting started.
What We Believe In
Family First
Every decision is guided by what is best for families. We create products that genuinely support parents, caregivers, and the children they love.
Play Is the Mechanism
When children connect with characters they love through imagination and play, something shifts. Brushing and flossing become something they want to do. That shift is what Super Toothbrush & Flossy Gal: The Battle Against the Sugar Bugs was created to create.
Real Results
Families describe the shift. Children who resisted brushing begin asking for it. That is the result we measure ourselves by.
Giving Back Through Every Book
At Krew Books, we believe that every child deserves access to quality dental care. That's why we're committed to giving back to communities in need through every book we sell.
5% of every purchase supports access to dental care for families in need. Every book sold extends that impact further.
As Krew Books grows, so does the reach of every purchase. The more families and practices that join this community, the more goodness ripples outward.
For those who feel called to give directly, 100% of every donation to the Tooth Town Heroes Giving Fund goes to providing dental care for children and families who would not otherwise receive it. No overhead. No redirects.
Learn More About Our Give Back MissionOur Growing Impact
Every book that reaches a home or a dental practice creates a ripple. This is what we are building.
The Future of Children's Dental Health
We are not stopping at one book. The vision for Krew Books is to partner with major dental brands and corporations to bring Super Toothbrush, Flossy Gal, and the world of Tooth Town to children and families everywhere. The characters are just getting started.